Ricoh Australia garners world-class athletic power for Eco Action Day

Mulgrave VIC, 31 July, 2012 ­– Over 100 people consisting of Hawthorn Hawks players, athletes from the Victorian Institute of Sport and the local community teamed up yesterday to generate green power for Ricoh’s Eco Action Day.

The public event was organised by Ricoh Australia in partnership with the Hawthorn Football Club (HFC) and Victorian Institute of Sport (VIS) to increase environmental awareness through producing ‘pedal power’ and generating electricity back into the grid.

Over 4,300 watts were produced through the non-stop effort of 200 riders in 22 teams that attended the event, equalling eight hours of electricity for a typical family home.

The hardworking teams of pedal pushers comprised of students and staff from Mulgrave Primary and Gladstone Park Secondary School, and local community members, not to mention the athletic power brought from the HFC and VIS.

VIS athletes at the event included World Champion hurdler Jana Pittman, Australian rower Pippa Savage, Paralympic athlete in alpine skiing and athletics Jessica Gallagher and VIS archer Christian Williams, with the Hawks represented by Brad Sewell.

Jana Pittman - making her pedalling count.

Twelve stationary bikes were connected to generators that fed power back to the grid. The aim of the event was to ensure the bikes were fully manned continuously during the event, held from 8 am to 6 pm at Ricoh Centre, the Hawk’s home ground at Waverley Park.

“By helping people from elite athletes to primary school students understand how much pedalling it takes to generate a small portion of electricity, it reinforces the message of conserving electricity,” said Pam Merlo, Environment Manager at Ricoh Australia. “Sustainability is a core value of our company, and it’s exciting to see it supported by so many at today’s event.”

“Our players enjoyed the chance to take part in this worthy cause,” said Hawthorn CEO Stuart Fox. “And it was great to take up the challenge with some of the great athletes from the VIS.  As well as electricity, we generated a bit of competition too, which added to the excitement of the event.”

Ricoh Australia runs a number of initiatives to highlight the importance of the environment and sustainability. This includes their Earthkeepers program for school children in NSW, and their eco billboard in North Sydney, NSW – the first of its kind in Australia. Globally, the Ricoh Group has demonstrated a strong and deep commitment to the environment. For more information, go to

- ENDS -

Kayla Lau
Marketing Communications Coordinator
Tel: 02 8977 1477

Page Top