Ricoh switches off eco billboard for Earth Hour

On Saturday 31st March, Ricoh will join hundreds of millions of people, businesses and governments around the world in support of Earth Hour 2012 and switch off its Sydney sky sign.

The sign, the first-of-its-kind in Australia, is a 100 percent solar-powered eco billboard positioned in the North Sydney skyline overlooking the Warringah Freeway, the gateway to Sydney over the Harbour Bridge.

The eco billboard’s technology is driven by 96 solar panels that generate power that is stored onto 48 batteries onsite, and act as the only source of power for the sign. When the batteries run out of power, the Ricoh sign does not light, nor will it ever use any power from the grid.

While the eco billboard uses only renewable energy, Ricoh has chosen to switch it off for the duration of Earth Hour to show its support for the cause and further demonstrate its dedication to the environment.

“Ricoh has a long-term commitment to fostering environmental awareness amoung our staff, customers and local communities,” said Les Richardson, Managing Director of Ricoh Australia. “It is not just our actions as a business but also everyday Australians who can make a difference. We believe that supporting an important movement like Earth Hour is essential in getting that message out to a vast number of people, both in Australia and around the globe.”

Andy Ridley, Co-Founder and Executive Director of Earth Hour said, “It is great to see Ricoh participating in Earth Hour. It is fundamental that organisations take on the responsibility of inspiring the community and empowering them to take action for the environment beyond the hour. If we all work together we have the power to change the world we live in.”

According to Richardson, adopting a sustainable business model, such as Ricoh’s, not only reduces an organisation’s carbon emissions and environmental impact, but also improves a business’ bottom line by offering less cost, waste and complexity to their customers.

Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people in 135 countries across all seven continents. Earth Hour 2012 will take place in Australia at 8.30pm – 9.30pm on Saturday 31 March.


Media Note: for further information, please contact:

Kayla Lau
Marketing Communications Executive, Ricoh Australia
02 8977 1477

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